Fertile Grounds for Change: What the EU’s New Data Act Means for Agriculture?
As of January 11, 2024, the European Union’s (EU) highly anticipated Data Act has been approved, instituting a framework of new rules aimed at promoting fairness and innovation within the data economy.
The Impact of The EU’s Data Act on IoT
In recent years, the European market has witnessed a rapid surge in connected devices, contributing to a substantial growth of data through the Internet of Things (IoT). This influx presents a significant opportunity for fostering innovation and enhancing competitiveness within the European Union.
Specifically in precision agriculture, IoT analytics applied to data from connected equipment offer farmers the capability to analyse real-time information encompassing weather conditions, temperature, moisture levels, market prices, and GPS signals. These insights empower farmers to optimise operations, increase yield, and make informed decisions regarding resource allocation, thereby improving overall farm planning.
The growing prevalence of IoT products has heightened the importance of user control over generated data. However, the rights associated with this control are often unclear, and manufacturers frequently design products without facilitating easy user access to and utilisation of their data. This lack of clarity and accessibility creates an imbalance in the distribution of data utilisation capacities, hindering digitization and impeding value creation.
The Advantages of Data Sharing Under The New Data Act
The new Data Act will empower EU users of connected devices to access the data generated by these products and share it with third parties. For instance, a farmer utilising precision agriculture technology could request the manufacturer to share specific data from connected equipment, such as real-time weather conditions and soil moisture levels, with a chosen agricultural advisory service. This example illustrates how the new Data Act will give consumers and other users in the European Union greater control over the data from connected agricultural products, fostering aftermarket services and encouraging innovation. Moreover, manufacturers will retain incentives to invest in data-generating products and services, ensuring the preservation of trade secrets while enhancing user control and promoting collaboration within the agricultural sector.
All in all, through well-defined legal frameworks, the Data Act places users in control of sharing data from their connected devices, striking a balance between user empowerment, the protection of trade secrets, and upholding the fundamental right to privacy.

Facilitating Empowerment Through Easier Data Access
The Data Act, designed to empower both individuals and businesses, facilitates easier access, utilisation, and transfer of data generated through the use of smart objects, machines, and devices. This empowerment ensures that users can fully harness the benefits of the digitization of products and data management.
In precision agriculture, the analysis of real-time data, empowers farmers to make informed decisions that enhance overall operational efficiency. This optimization extends to the management of production lines within farms. By leveraging historical data and identifying patterns and trends, farms can fine-tune their production processes to improve productivity.
The strategic planning facilitated by data-driven insights allows farmers to adapt dynamically to changing conditions, ensuring that their operational cycles align with the evolving challenges in the agricultural landscape. Overall, the adoption of data-driven technologies provides farms with the tools needed to streamline their processes and make informed decisions for sustainable and efficient agricultural practices.
For those eager to delve into the specifics of data access challenges in the agricultural sector, we recommend this ScienceDirect article that thoroughly examines the impact of the Data Act on agricultural data access. It assesses the contributions of the Data Act and engages in discussions about potential requirements for sector-specific regulations and competition laws to effectively tackle enduring challenges in the field.
The Data Act: Aligning EU Objectives with the Innovative STELAR Project
As previously mentioned, The Data Act streamlines the facilitation of accessible, usable, and transferable data. Simultaneously, our STELAR project aligns with these objectives by advancing towards the creation of FAIR (Findable, Accessible, Interoperable, Reusable) and AI-ready data in the agrifood sector.
STELAR’s planned Knowledge Lake Management System (KLMS) is imagined as a platform and set of tools that will be at the forefront of enhancing data annotation and labelling automation, ushering in AI-ready data. This system transforms raw data lakes into enriched knowledge lakes, offering a user-friendly, end-to-end approach for the entire data lifecycle. The STELAR KLMS ensures a streamlined and reliable process, setting new standards in data management and AI preparation.
Conclusion
STELAR, aligned with the principles of the Data Act, actively contributes to realising fair access, user rights, and enhanced data protection. As a pioneering project, STELAR focuses on optimising data management practices, and establishing clear protocols for equitable data use. The synergy between the Data Act and STELAR amplifies efforts towards fostering a data landscape that not only prioritises user rights and protection but also streamlines the sharing of valuable industrial data, thereby contributing to a more collaborative and innovative digital environment.
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